Shake, Shake, Shake Up The Fun and Flavor With New Gold'n Plump® Chicken SHAKERS™: A Fresh, Chef-Inspired Take on Everyday Easy
These new fresh chicken breast strip kits offer healthy, made-from-scratch quality in just three steps and under 20 minutes. Available in five flavors perfect for snacking and everyday meals.
SAINT CLOUD, Minn. (October 20, 2016) — GoldnPlump.com — Gold’n Plump®, the flagship brand of the Midwest’s leading chicken producer GNP Company®, is introducing Gold’n Plump SHAKERSTM—a line of fresh, three-step-prep chicken breast strip kits, to shake up your everyday. The Shakers line is a healthy option, providing you made-from-scratch quality in just three easy steps and under 20 minutes. The new line is just in time for back-to-school meals and the seasonal shift to more indoor cooking, and fits perfectly with consumers’ growing desire for semi-homemade foods.
“As schedules get more hectic, people tend to prepare last-minute meals, and want products that offer quick-and-easy prep and the enjoyment of making something themselves,” explains Tracy Miller, GNP Company Director of Product Innovation & Management.1,2 “The Shakers line offers ready-to-cook fresh chicken raised with No Antibiotics–Ever; more preparation involvement with minimal extra work; and superior quality and flavor compared to similar frozen products.”
Unlike some other breaded chicken products, Shakers are sold fresh, NOT frozen. Plus, they have no added solution, preservatives or artificial flavors and are lower in sodium. The new items are made with chicken “raised with No Antibiotics–Ever” and carry the American Humane CertifiedTM seal.
Shakers start with 100 percent boneless skinless breast strips perfectly sized for snacking or as ingredients in pasta, salads, wraps or sandwiches. Packets of bold, on-trend seasoned breadcrumbs add adventurous, ethnic flavors and a crunch that adults and kids crave. “The breading is made with Panko-style breadcrumbs which are widely popular today and professional chefs’ go-to ingredient for adding texture,” Miller explains. “And visible spices and herbs in the breading add appetite and homemade appeal as well.”
Consumers simply Pour, Shake, Bake: 1) open the outer pouch, pour the strips and seasoned breading into the shaker bag, zip shut 2) shake; and 3) bake or pan-fry. There’s no touch and less mess. “Our in-home usage tests found that consumers just love the no-touch, semi-scratch, less-mess and better-for-me features of the Shakers, as well as their versatility,” Miller says. “The product is really fun to use and a way to get the whole family involved in the kitchen.”
Shakers are available in five bold flavors including: Savory, Sweet Chili, Jamaican, Honey Barbeque, and Chipotle Adobo. Each 20-ounce kit includes 16 ounces of fresh, whole muscle chicken breast strips in an easy-to-open pouch, 4 ounces of seasoned breadcrumbs, and a zip-seal bag for shaking. Shaker items have a suggested retail price of $5.99 per 20-ounce kit. Shakers are available at finer supermarkets and select Target stores throughout the U.S.
Shakers packaging features bold colors that differentiate flavors for simpler selection and shopping. Gold’n Plump will hold in-store sampling and offer coupons to help encourage trial. Jimmy Shaker, a new brand personality, will help spread the word about new Shakers on social media, videos and online at www.ShakerShakeup.com.
1 Reaching Millennials through Packaging, Packaging World, June 3, 2013
2 The Millennial Impact: Food Shopping Decisions, Mintel, September 2015
About Gold'n Plump® Chicken | Good Chicken is Our Mission®
Gold'n Plump® is distributed nationally by St. Cloud, Minn.-based GNP Company, a provider of premium branded and custom chicken products to retail, deli and foodservice customers. The brand's good chicken mission centers on being truly all natural, highly trimmed and free of unwanted solution, skin and parts. The Gold'n Plump All Natural line also boasts attributes of No Antibiotics-Ever and American Humane Certified farm program seal. To learn more about the Gold'n Plump brand and its products as well as find great recipes, general cooking and safe handling tips and nutrition information, visit GoldnPlump.com. Find Gold’n Plump on Facebook, Twitter, Pinterest and YouTube.
About GNP Company® | Dedicated to Healthy Food, Families & Farms.
Based in St. Cloud, MN, GNP Company is a provider of premium branded and custom chicken products to retail, deli and foodservice customers nationally. Founded by E.M. Helgeson in 1926 and purchased in 2013 by Maschhoff Family Foods, GNP Company remains family-owned. It distributes products under the Just BARE® and Gold’n Plump® brand names. Together, the company’s more than 1,700 team members and 360 family farm partners in Minnesota and Wisconsin provide enough chicken for about 5 million consumers annually. For more information about the company and its mission of “dedicated to healthy food, families and farms,” visit GNPCompany.com.