New Gold'n Plump® Fully Cooked Chicken Sausage Line Offers Bold, On-trend Flavors
New No Antibiotics-Ever chicken sausages are available in five varieties perfect for summertime grilling
St. Cloud, Minn. (May 16, 2017) — Pilgrim’s is launching a line of chicken sausages under its Gold’n Plump® label—a brand known for making good chicken its mission. Fully cooked and ready to heat on the backyard grill or stovetop, Gold’n Plump chicken sausages can be found in Midwest supermarkets and national retailers. The new line ranges from traditional chicken sausage flavors like Italian Cheese & Peppers to adventurous flavor combinations like Bacon Gouda, Hickory Smoked Apple, Jalapeno Cheddar, and Spinach & Asiago.
“Gold’n Plump culinary experts, working in our test kitchen, carefully combined and layered flavors to create these distinctive artisan offerings, because consumers expect chicken sausages to have bold, unique flavors,” said Tracy Miller, director of product innovation for the brand. “We are focusing on new products like Gold’n Plump chicken sausages that meet consumers’ need for quick, convenient meals made with clean ingredients.”
Starting with premium-quality, boneless skinless thigh meat from chickens raised with No Antibiotics–Ever in Minnesota and Wisconsin, the chicken sausages feature real, whole ingredients such as bacon; cheeses like Gouda, aged Parmesan and Asiago; peppers; and herbs and spices. The product line is free of monosodium glutamate (MSG), fillers, preservatives, gluten, and artificial flavors and colors. The Hickory Smoked Apple, Italian Cheese & Peppers, Jalapeno Cheddar, and Spinach & Asiago varieties are also free from nitrates and nitrites.
For today’s health-conscious, protein-seeking consumers, the new sausages fit the bill with 13 to 15 grams of high-quality protein per link and up to 73 percent less fat than pork sausages. Plus, the products offer a traditional sausage texture with a coarse grind of chicken in a pork casing. Vacuum-packed for freshness, each 12-ounce package includes four, three-ounce links. The new sausage line will be sold in grocers’ refrigerated fully cooked sausage section with suggested retail pricing of $5.99 per package.
“Gold’n Plump is particularly excited that the new line will launch in time for backyard grill-outs,” added Miller. “Grilling and tailgating enthusiasts will love the bold flavors, juicy bite and quick cooking convenience of Gold’n Plump fully cooked chicken sausages.”
The release of the five new flavors comes as Gold’n Plump kicks off a campaign to raise awareness of the brand. The Gold’n Plump chicken sausages launch will be supported with digital, social media and out-of-home advertising (appearing at select University of Minnesota Gopher football games and Metro Transit light rail stations in its home market of Minnesota this fall). Recipes and product information is available on the Gold’n Plump website and social media channels. The product line will also be promoted in select grocery stores with sampling and coupon offers.
About Gold'n Plump® Chicken | Good Chicken is Our Mission®
Gold'n Plump® is distributed nationally by Pilgrim’s Pride. The Gold’n Plump brand's good chicken mission centers on being truly all natural, highly trimmed and free of unwanted solution, skin and parts. The Gold'n Plump All Natural line also boasts attributes of No Antibiotics-Ever and American Humane CertifiedTM farm program seal. To learn more about the Gold'n Plump brand and its products, as well as find great recipes, general cooking and safe handling tips and nutrition information, visit www.GoldnPlump.com. Find Gold’n Plump on Facebook, Pinterest, Twitter and YouTube.
About Pilgrim’s Pride
Pilgrim's employs approximately 41,400 people and operates chicken processing plants and prepared-foods facilities in 14 states, Puerto Rico and Mexico. The Company's primary distribution is through retailers and foodservice distributors. For more information, please visit www.pilgrims.com.
Jean Hill (612) 337-0087, email@example.com